Terms of service

Last updated: August 6, 2026

Overview

Welcome to Aurex. These Terms of Service apply to the online store operated by Aurex Brands Limited, trading as Aurex. The terms "we", "us", and "our" refer to Aurex Brands Limited.

Aurex Brands Limited operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated online shopping experience collectively referred to as the "Services".

Our online store is hosted and powered by Shopify, which provides the e-commerce platform that enables us to offer the Services to you.

These terms and conditions, together with any policies referenced herein, collectively constitute these "Terms of Service" or "Terms" and describe your rights and responsibilities when accessing or using the Services.

Please read these Terms carefully. They contain important information about your legal rights and obligations, including provisions concerning warranties, limitations of liability, and dispute resolution.

By visiting, interacting with, accessing, or using the Services, or by purchasing a product from us, you agree to be bound by these Terms and our Privacy Policy.

If you do not agree to these Terms or our Privacy Policy, you must not access or use the Services.

Section 1 – Access, Eligibility, and Accounts

By agreeing to these Terms, you represent that you are at least the age of majority in your country, state, province, or jurisdiction of residence.

If you permit a minor dependent to access the Services through a device you own, purchase, or manage, you represent that you have the legal authority to provide that permission and accept responsibility for their use of the Services.

To access certain features of the Services or purchase products, you may be required to provide information including your name, email address, billing address, shipping address, telephone number, and payment information.

You represent and warrant that all information you provide is accurate, current, complete, and not misleading, and that you have the legal right to provide and use that information.

You are responsible for maintaining the confidentiality and security of your account credentials and for all activity conducted through your account.

You must notify us promptly if you believe that your account has been accessed or used without authorization.

You may not transfer, sell, assign, sublicense, or otherwise make your account available to another person without our prior written permission.

We reserve the right to refuse service, suspend access, close accounts, or cancel orders where reasonably necessary to prevent fraud, abuse, unlawful activity, security risks, or a violation of these Terms.

Section 2 – Products and Product Information

We make reasonable efforts to display and describe our products accurately. However, product colors, proportions, textures, packaging, and appearance may vary depending on your screen, device, display settings, manufacturing variations, or product updates.

Images and videos are provided for illustrative purposes. Minor differences that do not materially affect the product's function or quality may occur.

We do not guarantee that your device will display every product color or detail accurately. Nothing in this section limits any mandatory consumer rights relating to inaccurate descriptions, defective products, or products that do not conform to the contract.

Product descriptions, specifications, availability, pricing, packaging, and other product information may be changed without prior notice.

We reserve the right to discontinue any product and to limit the sale or quantity of any product to any person, household, geographic region, or jurisdiction where reasonably necessary.

Products may only be available in limited quantities and may be subject to return or refund exclusively in accordance with our Return & Refund Policy and applicable law.

Section 3 – Orders and Contract Formation

By placing an order, you make an offer to purchase the products in your order subject to these Terms.

An order confirmation acknowledging receipt of your order does not necessarily constitute acceptance of the order. A binding purchase contract is formed when we confirm acceptance, process the order, or dispatch the products, whichever occurs first.

We reserve the right to accept, decline, limit, or cancel an order for legitimate reasons, including:

• Product unavailability;
• Pricing, description, or inventory errors;
• Suspected fraud or unauthorized payment activity;
• Restrictions imposed by law, payment providers, carriers, or customs authorities;
• Orders placed for unauthorized commercial resale;
• Orders that violate these Terms; or
• Shipping restrictions affecting the delivery destination.

Payment must be authorized and successfully processed before an order is accepted or dispatched.

Please review your order carefully before submitting it. We cannot guarantee that an order can be changed or cancelled once processing has started.

If we decline, modify, or cancel an order, we will attempt to notify you using the email address, billing address, shipping address, or telephone number supplied with the order.

If payment has already been collected for an order that we cancel, the relevant amount will be refunded to the original payment method.

Purchases are subject to our Return & Refund Policy.

Unless otherwise expressly agreed in writing, products purchased through the Services are intended for personal or household use and not for unauthorized commercial resale.

Section 4 – Prices, Taxes, and Billing

Prices, discounts, promotions, and product availability may change without notice.

The price charged for a product will be the price displayed when your order is submitted, subject to correction of obvious pricing or technical errors.

Applicable product prices will also be shown in your order summary and order confirmation.

Unless expressly stated otherwise, displayed prices may not include shipping charges, handling charges, duties, customs fees, import taxes, local sales taxes, or similar charges imposed by the destination country.

Customers are responsible for customs duties, import taxes, brokerage charges, and similar destination-country fees unless checkout expressly states that such charges are included.

Prices offered through our online store may differ from prices displayed through third-party platforms, marketplaces, advertisements, affiliates, or promotional campaigns.

Promotions may be subject to separate terms. Where promotional terms conflict with these Terms, the specific promotional terms will apply to that promotion.

You agree to provide accurate, complete, and current purchasing, billing, payment, and account information.

You agree to update your information promptly so that we can process transactions and contact you where necessary.

By submitting payment information, you represent and warrant that:

• The payment information is accurate and complete;
• You are authorized to use the selected payment method;
• The payment provider will honor the charges; and
• You will pay all charges shown at checkout, including applicable shipping and taxes.

Transactions may be processed by third-party payment providers. Their own terms and privacy policies may apply to the processing of your payment.

Section 5 – Shipping and Delivery

Shipping and delivery dates are estimates only unless we expressly agree to a guaranteed delivery date.

Delivery estimates may be affected by order volume, product availability, carrier delays, customs inspections, weather conditions, public holidays, incorrect address information, or other events outside our reasonable control.

You are responsible for providing a complete and accurate delivery address. We are not responsible for delays or losses caused by incorrect or incomplete delivery information supplied by you.

Where applicable consumer law provides otherwise, those mandatory rights will prevail.

For consumer orders, risk of loss or damage generally transfers to you when you, or a third party designated by you other than the carrier, takes physical possession of the products.

If you independently appoint a carrier that was not offered or arranged by us, risk may transfer when the products are delivered to that carrier, to the extent permitted by applicable law.

Title to products transfers only after full payment has been received, to the extent permitted by applicable law.

Further shipping information may be provided in our Shipping Policy or during checkout.

Section 6 – Intellectual Property

The Services and their content, including trademarks, trade names, logos, branding, text, product descriptions, photographs, graphics, illustrations, videos, audio, reviews, layouts, software, interfaces, and designs, are owned by or licensed to Aurex Brands Limited, Shopify, or their respective licensors.

Such content is protected by applicable Hong Kong and international copyright, trademark, design, and other intellectual property laws.

These Terms grant you a limited, revocable, non-exclusive, non-transferable right to access and use the Services for your lawful personal and non-commercial use.

You must not, without our prior written permission:

• Copy, reproduce, republish, distribute, or publicly display our content;
• Modify, translate, adapt, or create derivative works from our content;
• Download, store, scrape, extract, or systematically collect store content;
• Use our content, product images, or branding for commercial purposes;
• Remove copyright, trademark, or proprietary notices;
• Reverse engineer or attempt to derive source code from the Services; or
• Use the Services in a manner that infringes another person's rights.

Nothing in these Terms grants you ownership of or a license to any trademark, copyright, patent, design, trade secret, or other intellectual property except for the limited right of access expressly stated above.

The Aurex and Aurex Brands names, logos, product names, designs, and slogans are trademarks, trade names, or brand assets belonging to Aurex Brands Limited or its licensors.

Shopify's name, logo, product names, and related brand assets are owned by Shopify or its affiliates.

All other third-party trademarks appearing through the Services belong to their respective owners.

Section 7 – Optional and Third-Party Tools

We may provide access to tools, software, integrations, or services supplied by third parties that we do not own, operate, monitor, or control.

Such tools are provided on an "as available" basis and may be subject to the third-party provider's own terms, conditions, and privacy policies.

To the fullest extent permitted by law, we make no independent warranties or endorsements concerning optional third-party tools.

Your use of optional third-party tools is at your discretion. You should review and understand the applicable provider's terms before using them.

New store features, tools, integrations, and resources introduced in the future will be considered part of the Services and will be subject to these Terms unless otherwise stated.

Section 8 – Third-Party Links

The Services may contain links to websites, applications, content, payment services, social media platforms, or other resources operated by third parties.

We are not responsible for examining or verifying the accuracy, security, availability, content, or practices of third-party websites or services.

Accessing third-party websites is at your discretion and may be subject to separate terms and privacy policies.

To the extent permitted by law, we are not responsible for losses arising solely from your use of or reliance on third-party products, websites, content, or services.

Questions or disputes relating specifically to a third-party product or service should be directed to the relevant third party.

Section 9 – Relationship with Shopify

Aurex is powered by Shopify, which enables us to provide the Services to you. However, any sales and purchases you make through our store are made directly with Aurex Brands Limited.

By using the Services, you acknowledge that Shopify is not the seller of the products offered by Aurex Brands Limited and is not responsible for the performance of the sales contract between you and Aurex Brands Limited.

To the fullest extent permitted by applicable law, Shopify and its affiliates are not responsible for injury, loss, or damage resulting from products sold directly by Aurex Brands Limited.

Nothing in this section limits rights or remedies that cannot lawfully be excluded.

Section 10 – Privacy and Personal Information

Personal information collected through the Services is handled in accordance with our Privacy Policy.

Certain personal information may also be processed by Shopify in accordance with Shopify's Privacy Policy .

Because the Services are hosted by Shopify, Shopify may collect and process information concerning your access to and use of the Services to host, secure, operate, and improve the platform.

Information submitted through the Services may be transmitted to Shopify, payment providers, fulfillment providers, analytics providers, carriers, and other service providers that may operate in countries outside your country of residence.

Please review our Privacy Policy for more information about how personal information is collected, used, disclosed, stored, and protected.

Section 11 – Reviews, Submissions, and Feedback

If you submit, upload, publish, email, or otherwise provide reviews, photographs, videos, ideas, suggestions, comments, proposals, or other content collectively referred to as "Feedback", you grant us a worldwide, non-exclusive, royalty-free, sublicensable, transferable, and continuing license to use, reproduce, adapt, translate, publish, distribute, and display that Feedback for the operation, improvement, and promotion of the Services.

This license applies only to the extent permitted by applicable law and does not transfer ownership of your Feedback to us.

You represent and warrant that:

• You own the Feedback or have the necessary rights to submit it;
• Your Feedback is accurate and not misleading;
• You have disclosed any payment, free product, discount, or incentive connected to it;
• Your Feedback does not infringe intellectual property, privacy, or personality rights;
• Your Feedback does not contain unlawful, abusive, defamatory, or obscene content; and
• Your Feedback does not contain malware, viruses, or harmful code.

We are not required to keep Feedback confidential, compensate you for Feedback, publish Feedback, or respond to Feedback unless otherwise agreed in writing.

We may moderate, refuse, edit, or remove Feedback that we reasonably believe is unlawful, misleading, fraudulent, offensive, unrelated, or in violation of these Terms.

You must not use a false identity or email address, impersonate another person, or misrepresent the origin of Feedback.

Section 12 – Errors, Inaccuracies, and Omissions

Information presented through the Services may occasionally contain typographical errors, technical errors, inaccuracies, or omissions relating to product descriptions, prices, discounts, promotions, shipping charges, delivery estimates, stock levels, or availability.

We reserve the right to correct errors, update information, and cancel or amend affected orders where information is materially inaccurate.

Where an order is cancelled after payment because of an error, the relevant amount will be refunded to the original payment method.

Nothing in this section limits mandatory consumer rights or permits us to engage in misleading commercial practices.

Section 13 – Prohibited Uses

You may use the Services only for lawful purposes. You must not use the Services:

• For any unlawful, fraudulent, deceptive, abusive, or malicious activity;
• To violate any applicable international, national, regional, or local law;
• To infringe our intellectual property rights or those of another person;
• To harass, threaten, abuse, defame, discriminate against, or harm another person;
• To submit false, fraudulent, or misleading information;
• To distribute spam, unsolicited advertising, chain messages, or similar solicitations;
• To impersonate another person or misrepresent your affiliation with an organization;
• To upload or distribute malware, viruses, or harmful code;
• To interfere with the security, availability, or operation of the Services;
• To gain unauthorized access to an account, network, database, or system;
• To collect or track personal information without lawful authority;
• To conduct phishing, pharming, pretexting, scraping, or credential harvesting;
• To reproduce, resell, exploit, or commercially use the Services without permission;
• To bypass access controls, security measures, or robot-exclusion mechanisms; or
• To interfere with another person's lawful use of the Services.

We may suspend, restrict, or terminate access where we reasonably believe that these Terms have been violated or that continued access creates a legal, security, or fraud risk.

Section 14 – Automated Agents

This section applies if you use or permit software or a service that takes autonomous or semi-autonomous actions on behalf of a person or organization, referred to in these Terms as an "Agent", to access or interact with the Services.

An Agent must not access or interact with the Services where we have expressly instructed it not to do so or where access is restricted by technical or security measures.

Agents must:

• Identify themselves accurately where technically required;
• Not conceal or misrepresent automated access as human activity;
• Not bypass CAPTCHAs, rate limits, access controls, or security protections;
• Respond truthfully when asked whether an interaction is automated;
• Comply with applicable robot-exclusion instructions; and
• Not collect, use, or process information unlawfully.

We may limit or block automated access where reasonably necessary to protect the Services, customers, security, availability, intellectual property, or personal information.

Section 15 – Suspension and Termination

You may stop using the Services at any time.

We may suspend or terminate your access to all or part of the Services if you violate these Terms, engage in fraud or unlawful conduct, create a security risk, or misuse the Services.

Termination does not affect payment obligations, rights, remedies, or liabilities that accrued before termination.

Provisions concerning intellectual property, Feedback, payment obligations, disclaimers, liability, indemnification, severability, governing law, and any provisions that by their nature should survive will remain effective after termination.

Section 16 – Disclaimer of Warranties

General information made available through the Services is provided for informational purposes. We do not guarantee that all general information will always be complete, current, or suitable for every purpose.

Except for warranties, guarantees, conditions, or consumer rights that cannot lawfully be excluded, the Services are provided on an "as available" basis.

We do not guarantee that the website will always be uninterrupted, secure, timely, or free from technical errors.

Products remain subject to any descriptions, express warranties, statutory guarantees, and mandatory consumer rights applicable to the transaction.

Nothing in these Terms excludes or restricts liability or legal guarantees where doing so would be prohibited by applicable law.

Section 17 – Limitation of Liability

To the fullest extent permitted by applicable law, Aurex Brands Limited and its directors, officers, employees, affiliates, agents, contractors, licensors, and service providers will not be liable for indirect, incidental, special, punitive, or consequential losses arising from the use of the Services.

This may include loss of profits, loss of revenue, loss of savings, loss of data, business interruption, or replacement costs, except where such liability cannot lawfully be excluded.

Nothing in these Terms excludes or limits liability for:

• Fraud or fraudulent misrepresentation;
• Death or personal injury caused by negligence where liability cannot be excluded;
• Willful misconduct or gross negligence where applicable;
• Breach of mandatory consumer rights; or
• Any other liability that cannot legally be excluded or limited.

Where liability may lawfully be limited but not excluded, our aggregate liability relating to a particular order will not exceed the total amount paid by you for that order, unless applicable law requires a greater amount.

Section 18 – Indemnification

To the extent permitted by applicable law, you agree to indemnify and hold harmless Aurex Brands Limited and its affiliates, officers, directors, employees, agents, contractors, licensors, and service providers from third-party claims, losses, liabilities, and reasonable legal costs resulting directly from:

• Your material breach of these Terms;
• Your unlawful use of the Services;
• Your infringement of another person's rights; or
• Content or Feedback unlawfully submitted by you.

This indemnity does not apply to the extent a claim was caused by our own breach, negligence, unlawful conduct, or failure to comply with applicable law.

We will provide reasonable notice of an indemnifiable claim and you agree to provide reasonable cooperation in its defense.

Section 19 – Severability

If any provision of these Terms is determined to be unlawful, invalid, or unenforceable, that provision will be enforced to the fullest extent permitted by law.

Any unenforceable portion will be treated as severed without affecting the validity and enforceability of the remaining provisions.

Section 20 – Waiver and Entire Agreement

Our failure to exercise or enforce a right or provision under these Terms does not constitute a waiver of that right or provision.

These Terms, together with all policies and operating rules incorporated by reference, constitute the entire agreement between you and us concerning the use of the Services.

They replace prior or contemporaneous communications, representations, proposals, and agreements concerning the same subject matter, except where otherwise required by law.

Nothing in this section excludes representations or rights that cannot lawfully be excluded.

Section 21 – Assignment

You may not assign, transfer, or delegate your contractual rights or obligations under these Terms without our prior written permission.

We may assign or transfer our rights and obligations as part of a genuine restructuring, financing, merger, acquisition, sale of assets, or transfer of the business, provided that such transfer does not unlawfully reduce your mandatory consumer rights.

Section 22 – Governing Law and Jurisdiction

These Terms and any separate agreement through which we provide the Services are governed by the laws of the Hong Kong Special Administrative Region, without regard to conflict-of-law principles.

Subject to any mandatory consumer rights that apply in your country of residence, disputes shall be submitted to the competent courts of Hong Kong.

If you are a consumer, this choice of law does not deprive you of mandatory protections available under the laws of the country in which you habitually reside where those protections apply regardless of the chosen law.

Nothing in these Terms prevents either party from seeking urgent injunctive or protective relief from a court of competent jurisdiction.

Section 23 – Headings

Section headings are included for convenience and organization only. They do not limit, expand, or otherwise affect the interpretation of these Terms.

Section 24 – Changes to These Terms

You may review the most current version of these Terms on this page at any time.

We reserve the right to update, amend, or replace these Terms by publishing an updated version through the Services.

Where required by applicable law, we will provide reasonable notice of material changes.

Changes will apply from the effective date stated in the updated Terms and will not retroactively alter completed transactions unless permitted by law.

Continued use of the Services after the effective date of updated Terms constitutes acceptance of the updated Terms, to the extent permitted by law.

Section 25 – Contact Information

Questions about these Terms of Service should be sent to:

Trading name: Aurex
Legal company name: Aurex Brands Limited
Email: support@aurex-jewels.com
Telephone: +1 917-619-3304
Registered business address:
Unit 05, 12/F, The Cloud
No. 111 Tung Chau Street
Tai Kok Tsui
Hong Kong
Business Registration Number (BRN): 80962989
Business Registration Certificate No.: 80962989-000-08-26-4
VAT number: Not applicable